As well as travelling overseas, the International Office team use digital media and new technologies to interact with prospective students.
This includes Hobsons Connect, a customer relationship management (CRM) tool. We also hold online presentations, chat and counselling sessions, and send targeted ezines.
There is significant activity on Facebook, Twitter and Weibo (Chinese microblogging site). The International Office can provide a service to departments to facilitate their online activities for prospective students and offer-holders.
The International Office also maintains the website for international students, in the prospective students area of the UCL website.
- International Office Digital Marketing Strategy (password protected).
- Hobsons Connect. This enquiry Customer Relationship Management (CRM) system is in the process of being rolled out. For information on capabilities and on services offered to faculties and departments, please contact Neil Green. Summary of enquirer data made between May 2013 and December 2014 is available in the Hobsons CRM Data Report (password protected).
- International Office social media channels: Facebook, Twitter, Weibo, International office social media scorecards
- Related toolkits: social media, search engine optimisation, using analytics to improve your website.