UCL Research Domains


Workshop Programme

Engaging Policymakers and the Media
9.30am to 1pm, Thursday, 20 April 2017
Venue: Wilkins Garden Room (This room is just to the right of the Jeremy Bentham auto-icon, just off South Cloisters, Wilkins Building, UCL)

09:30 - 10:00 - Registration, with light refreshments

10:00 -  10:05  - Introduction to UCL Public Policy (Katherine Welch, Acting Head)

10:05 - 10:20 - Planning a successful media strategy
Policy and Public Affairs Officer Dave Eaton will deliver a presentation on how researchers working within the social sciences can integrate communication and dissemination activities into projects from inception. He will also discuss the elements of a successful media and public affairs strategy.

10:20 - 11:10 - Media buy-in and interview technique
Workshop attendees will separate into two groups (led by Dave Eaton and Research Fellow Dr Brian Beach) to receive individual feedback on how best to present their research to achieve media buy-in, and to practise media interview techniques.

11:10 - 11:30 - Policy impact
Dr Brian Beach will deliver a presentation on how early career researchers can begin to think about the policy implications of their research; how to approach policymakers; how to present research findings to Government and industry, and how to maximise the impact of policy recommendations.

11:30 - 11:50 - Influencing policymakers
Baroness Sally Greengross OBE will provide a Peers perspective on how social scientific research can help the work of Parliamentarians. She will discuss how to engage politicians; present evidence to parliamentary group; gain exposure via parliamentary debates, and affect legislation.

11:50 - 12:05 - Break

12:05 - 12:25 - Pitching to the media and policymakers

Workshop attendees will be invited to consolidate what they have learnt by giving a two separate one minute pitches: one to brief the media, and one to gain the attention of policymakers.

12:25 - 12:40 - Final Q&A
Workshop attendees will have the opportunity to ask any final questions.