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The UCL Knowledge: UCL's Brand

14 March 2024

Logos, fonts, colours – where to start? Find out more with our quick guide to the UCL brand including resources, guidelines and where to get support to make sure your materials look and feel like they’re from UCL.

Am image showing UCL's Quad in the Summer during our annual summer celebration, with people relaxing on thw lawn in the foreground.

The UCL brand is so much more than ‘just the logo’. But our logo, and other aspects of our visual identity, is usually the most obvious sign that something ‘belongs’ to UCL, which is why it’s so important to make sure it is presented correctly.  

Follow our tips below to make sure that all your materials are on-brand! 

Use Branded templates 

Branded template resources are freely available to staff and students to help ensure your work is always compliant.  

Our wide range of templates include: 

  • Headed word documents 
  • PowerPoint templates for presentations 
  • Research and information posters 
  • Video and social media templates 
  • Podcast artwork templates 

We also have branded Teams backgrounds for online meetings and Digital Signage templates. All of these are available under the ‘UCL Brand Resources’ tab on Imagestore:

A view of the UCL Imagestore landing page, showing the 'UCL Brand Resources' tab in the top left of the screen.

You can also access our branded PowerPoint and Word templates via the desktop app versions of PowerPoint and Word in Office365. Go to New > University College London and the range of A4 letterheads and PowerPoint templates will appear.

Image of the openingn screen on PowerPoint, showing the 'University College London' tab where you can find branded slides

An image of the branded slides available in PowerPoint under the University College London' tab.

The A4 Word letterhead is currently available in black, with the rest of the core colours coming soon. 

Working with partners 

Should you need either your department logo or the main UCL standalone logo for third-party partnership work, you can request it from the brand team via the logo request form. Outside of partnerships we’ve found the branded templates already available are all you need to promote your work.

Find out more 

More information on all things brand is available on our webpages, including the updated Visual identity guidelines for 2024 which explains clearly how to use our brand assets correctly, especially for creative design. 

The brand team are on hand to deal with queries and can help with getting department logos and social icons created for your faculty, institute or centre. Email us at brand.comms@ucl.ac.uk  

Finally, we must mention that the university is currently undergoing a brand refresh project and an all-new look for UCL will be launched in early 2025 ahead of our bicentennial in 2026! You can read all about the project and the findings so far on our dedicated pages.

About The UCL Knowledge

This regular series of articles aims to provide a “user’s guide” to UCL, looking at tips and tricks to make everyday tasks easier, and highlighting staff benefits, networks and opportunities. Find more articles on our 'Life at UCL' staff page.