Information Services Division


Tips for improving SEO

  • Make sure your homepage has a title and a short (!) description of what the website is about. This description will appear below the link in the search engine.
  • Make sure all pages have a title and headings.
  • Encourage other websites to link to your website - such links are called 'inbound links . To return the favour you can link to them?
  • Set up a weekly report in Google Analytics for different queries so you can begin to compare stats.
  • Always give images a title.
  • Make sure keywords appear in the title, headings, links, alt-text and throughout the text in the page but don't overdo it!
  • Align your URL to the page topic and keyword even for news and events!