IOE - Faculty of Education and Society


The Generations and Gender Survey in the UK: Investigating demographic changes in the family

08 March 2023, 1:00 pm–2:00 pm

Family walking down the street. Image: Emma Bauso via Pexels

Join this event to hear about the challenges of conducting probability-based online data collection, including the absence of an individual-level sampling frame.

This event is free.

Event Information

Open to







Dr Alyce Raybould


Room G03
55-59 Gordon Square

The Generations and Gender Survey (GGS) focuses on collecting data on population and family dynamics. The GGS collects demographic, economic, and social attitude data on young and mid-life adults (18-59) as they enter into adulthood, form partnerships, and raise children.

We will discuss the results of two methodological experiments (Incentives Experiment and QR codes Experiment) and provide preliminary results from this exciting new data resource. 

This event will be particularly useful for those interested in population and family dynamics.

Please note this event is hybrid and can be joined either in-person or online.

Related links

About the Speakers

Professor Brienna Perelli-Harris

Professor of Demography at the University of Southampton

Her research is interested in studying changes in the family through a comparative perspective. Working with researchers across Europe, the USA and Australia, she uses demographic techniques, advanced quantitative methods, in-depth qualitative approaches, and policy analysis to explore the underlying reasons for the development of new family formation behaviours.

More about Professor Brienna Perelli-Harris

Dr Olga Maslovskaya

Associate Professor in Survey Research and Social Statistics at the University of Southampton

She is a Survey Methodologist with an interest in all aspects of survey and a special interest in data quality and survey data collection. Her research investigates demographic changes in the family and advancing online survey methodology.

More about Dr Olga Maslovskaya