Annual Brands Lecture on Trade Marks and Designs: the Designers' Perspective
26 February 2014, 6:00 pm–7:00 pm
UCL Institute of Brand and Innovation Law (IBIL)
Matthew Cockerill (Seymour Powell, Chris Griffin (pi global and the Museum of Brands), Alexander Carter-Silk (Speechly Bircham), and Simon Malynicz (3 New Square)
The Hon Mr Justice Birss
About this event
Trade mark and design law make many assumptions about how designers design things and use those assumptions are the basis of tests which shape the scope of legal protection for designs. Furthermore, design-related questions underlie the tests for protectablity. These include distinctiveness, novelty, individual character, design freedom and different overall impression and functionality. In this seminar, a product and a packaging designer will explain the design process and how they make design choices. Experienced lawyers will then consider the extent to which the legal tests inherent in trade mark and design regulation reflect the realities of the design process.