Institute of Brand and Innovation Law


Brand, Competition Law and IP Law

02 December 2011, 9:00 am–6:00 pm

Event Information

Open to



the UCL Centre for Law, Economics Society, UCL IBIL, and Loyola University Chicago



Speaker include: Christian Alhborn (Linklaters), Tony Appleton (Proctor & Gamble), Simon Baxter (Skadden Arps), Deven Desai (Google, Inc), Dr Peter Davis (Compass Lexecon), Dr Amelia Fletcher (OFT), Prof. Sir Robin Jacob (UCL Laws), Dr Ioannis Lianos (UCL Laws), John Noble (British Brands Group), Prof. Spencer Weber Waller (Loyola University Chicago)

About this conference

The aim of this conference was to reflect on the legal and economic understanding of brands by explaining what brands are and how they function, how trademark and competition law integrate brands in their framework and if this is satisfactory, and the role brands play in business competition. The conference also delved into specific issues raised by branding in the 21st century business competition, such as the challenges raised by online business and the increasing role of private labels in distribution.

Download slides for the following Speakers' talks

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This conference was accredited with 4.5 CPD hour by the SRA and BSB