Innovation & Enterprise


UCL artificial intelligence spinout joins global advertising group

24 August 2021

Technology company Satalia Ltd, a UCL spinout, has been acquired by well-known advertising group WPP.

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Satalia will be providing its award-winning AI technology to WPP, who specialise in global marketing communications services.

Satalia is one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever. It was founded as a spinout from UCL Computer Science by Dr Daniel Hulme in 2008.

Daniel is currently the UCL Computer Science Entrepreneur in Residence. He will become WPP’s Chief AI Officer and will work closely with WPP’s Chief Technology Officer and its agencies.

Dr Steven Schooling, Director, Engineering and Physical Sciences, UCL Business (UCLB) said: “We’re proud to have supported Dr Daniel Hulme and Satalia from the start of their journey, when AI was not the commonly known term that it is today, through to today’s announcement.

“Satalia’s acquisition by WPP is a prime example of the particularly huge potential in our early career researcher base, where the entrepreneurial environment of UCL and the business support infrastructure provided by the UCLB team helps such talent reach fruition. We’re delighted that the Satalia team will now go on to play a key role in driving the future growth and technology leadership of one of UK Plc’s most famous companies.”

Read the full story on the UCL News website.


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