- Taught Programmes
- PhD Study
- Contact Us
- Job vacancies
- An infographic produced by UCLDH and 4Humanities has won an award
- David Ryan (UCL CDIP Archive Studies, 1987) has received an LVO for outstanding service in the New Year's Honours List. He works for the Royal Household as Director of Records.
- A blog by Molly Slight, one of our MA Publishing students, has been published on the Bookseller website.
INSTG057 Sales, Marketing and Promotion
This module introduces sales, marketing and promotional technoques and skills within modern print and digital publishing. It outlines how books and digital publications are sold, how sales channels are defined and actualised, how logistical systems operate and how the retail and wholesale sectors work. It discusses marketing theory and application and the role of promotion, advertising and social media applications.
Assessment: Assessment by coursework only
Prerequisites: There are no formal prerequisites for this module
Compulsory for: MA Publishing
Further information for students taking this module
Page last modified on 18 sep 13 17:07