CHIMERA seminar with Prof Patty Kostkova

Abstract

Recently, the massive explosion of medical evidence on the Internet and mobile devices and increased citizens’ involvement in management of their health changed the delivery of healthcare.

In this presentation we will outline the issues surrounding the dissemination of medical evidence and understanding public information needs from Internet searches. Educational effectiveness of serious games highlights the opportunity mobile technology brought to training, community engagement and behaviour change. Social networking with increasing amount of user-generated content from social media and participatory surveillance systems provide readily available source of real-time monitoring and epidemic intelligence.

In this talk, we will draw from several mobile technology projects. In particular, training and crowdsourcing for community engagement to combat the zika virus in Brazil, social media use for vaccination campaigns, improving antibiotic stewardship at the point of case in Nigeria and the UK, and serious mobile games for increasing resilience and disaster preparedness in perinatal women in Nepal.

Come and learn how digital technologies and social media shape our health!