UCL Biochemical Engineering student launches thriving South Asian music YouTube channel

What began as a fun project in April 2020 to revive a genre he loves has now been transformed into a successful YouTube channel and record label. Even more impressive, Purvish’s business Sufiscore has rapidly taken off during lockdown, alongside his master’s.

Purvish, who’s studying an MSc in Biochemical Engineering at UCL, realised there was no single place for people to listen to quality South Asian music anymore.

“I wanted to help talented South Asian artists get their music out there more. So I started by streaming a few musicians I knew. We quickly saw demand for it,” he said.

In less than a year, Purvish’s YouTube channel has attracted four million subscribers, who tune in to hear from South Asian artists from all over the world. Run almost exclusively by Purvish from his bedroom, Sufiscore has now worked its way into YouTube’s top 20, and gained international attention with artists and fans.

As well as up and coming artists, the channel now pulls in big names, and has set up its own label to create content, working with studios including Abbey Road.

“It’s amazing it’s taken off in the way it has. But my passion is still engineering, that’s what I want to do as a career. I’ve developed my management skills whilst being creative, so I hope I can implement that in the field of engineering. My master’s has kept me grounded and I’ve felt a lot of support being part of the community at UCL.”

Read the full story on the UCL Innovation & Enterprise website 

Links

• Subscribe to the Sufiscore YouTube channel
• UCL alumni named in Forbes’ list of leading entrepreneurs and creatives
• Forbes’ 30 under 30 Europe 2021
• Innovation and enterprise support for UCL students and alumni