Centre for Behaviour Change


Centre for Behaviour Change

Harnessing cross-disciplinary expertise in behaviour change to address social, health and environmental challenges.

As a leading world-renowned Centre, the CBC promotes the science and practice of behaviour change to address key challenges facing society through interdisciplinary collaboration and partnerships.

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The CBC conducts cutting-edge theoretical, methodological and applied research to advance the understanding of behaviour and how to change it. Our research spans a wide range of settings, populations and domains of behaviour, taking an interdisciplinary approach.

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The CBC bespoke training packages help organisations across the higher education, commercial, public and third sectors to understand and apply behaviour change science to a range of issues tailored to the client's needs.

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We work with individuals and organisations across the public, private and charitable sectors to improve their services using theories and methods drawn from behavioural science.