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IIPP Director Mariana Mazzucato launches new book Mission Economy
28 January 2021
In her latest book, IIPP Founding Director Mariana Mazzucato calls for new levels of boldness and experimentation to be applied to the biggest social and political issues of our time: inequality, disease and climate change.
UCL Institute for Innovation and Public Purpose (IIPP) Founding Director, Professor Mariana Mazzucato will launch her third book, Mission Economy: A Moonshot Guide to Changing Capitalism, following the success of her previous award-winning books, The Value of Everything and The Entrepreneurial State.
In Mission Economy, Professor Mazzucato argues the need to rethink the capacities and role of government within the economy and society, launching new ‘missions’ that require and incentivise innovation in all sectors to achieve a common goal. Her ‘mission-oriented’ approach means fundamentally changing the relationship between public and private, making them together more genuinely purpose-driven. By equipping government with the tools, organisation and culture it needs to drive social missions on a scale not seen before, we can aim for changes that really matter to people and the planet.
With its ideas already being adopted around the world – including by the European Commission and Scottish government – Mission Economy offers a way out of our impasse to a more inclusive and sustainable future.
Mission Economy is available for purchase on Thursday 28 January 2021 in the UK (Allen Lane) and 23 March 2021 in the US (Harper Collins).
Reviews have been pouring in and the Financial Times called ‘Mission Economy: A Moonshot Guide to Changing Capitalism’ one of the top books to read in 2021:
'The case for a new approach is overwhelming and Mariana Mazzucato's project is ambitious ... Mission Economy injects the kind of vision, ambition and imagination so desperately missing from government today ... All those in favour of a better future - of prosperity that is broadly shared, first class public services to be enjoyed by all, and a solution to the climate crisis - should read this book.' Read the Guardian review
'A timely and optimistic vision ... Mazzucato presents her arguments so simply and clearly that they can seem obvious. In fact, they are revolutionary. Rethinking the role of government nationally and in the international economy - to put public purpose first and solve the problems that matter to people - are now the central questions for humanity'. Read the Nature review
Professor Mazzcato launches Mission Economy with a series of interviews and speaking events including with the The Economist, BBC, Christiane Amanpour, George The Poet and The British Library. Catch up below:
Watch
World Economic Forum, Davos Agenda Week | 25 January
Channel 4 News | 25 January
BBC 2 Politics Live | 25 January
How to Academy | 25 January
British Library | 26 January
In conversation with James Harding (video coming soon)
Tortoise | 26 January
5x15 | 27 January
CNN Amanpour | 28 January
Bloomberg Surveillance with Francine Lacqua and Tom Keene
Bloomberg | 29 January
Public lecture by Mariana and chaired by Professor Alan Manning
London School of Economics | 29 January
Can capitalism solve its crises? | Interview with Mariana Mazzucato
Novara Media | 09 February
Listen
Mariana Mazzucato on moonshot economics
BBC Radio 4 Start the Week | 25 January
Money talks: The chips are down
The Economist | 26 January
Business Daily | Moon landings and economic priorities
BBC World Service | 05 February
Read
From Moonshots to Earthshots
Project Syndicate | 03 February
Missione: rivitalizzare lo Stato
Avvenire.it | 03 February
De econome naar wie de wereldleiders luisteren (Google translate available)
de Tijd | 30 January
We need more than money to tackle the big challenges we face
The Big Issue | 25 January
Angelique Kidjo, Mariana Mazzucato and PayPal's Dan Schulman on Solutions That Will Drive Real Change
Time Magazine | 25 January
Mission Economy by Mariana Mazzucato review – the return of the state
The Guardian | 20 January
Lessons from the Moonshot for fixing global problems
Nature | 19 January
Mariana Mazzucato wants to revive the Apollo spirit
The Economist | 16 January
Look to the future — what to read in 2021
Financial Times | 30 December
Covid exposes capitalism's flaws by Mariana Mazzucato
Financial Times | 28 December
To receive updates on these engagements, please follow IIPP on Twitter for more details.
Contact
For press enquiries regarding Mission Economy, please contact Etty Eastwood.