UCL Institute for Global Prosperity


Averting the Zombie Apocalypse: How planning is killing us and how prototyping will save us

16 January 2020, 1:00 pm–2:00 pm

Soundbite Term 2

The IGP welcomes Zaid Hassan (Strategist, facilitator and writer) for a Soundbite.

Event Information

Open to





Charles Stott


Bentham House LG11 Lecture Room
4–8 Endsleigh Gardens

About the Soundbite

How do we effectively tackle society’s most complex and difficult challenges? Challenges such as climate change, the impact of AI, the sustainability of healthcare systems, and more, are both opportunities and risks. 

The opportunities come from changing systems no longer fit for purpose. The risks come from recreating the status quo through the deployment of zombie ideas and practices. 

 Zaid will outline an approach to effectively responding to complexity based on 20 years of practice. 


The Speaker
Zaid Hassan

Zaid spent the last 20 years developing responses to complex social challenges around the world for governments, philanthropists and corporations. He has worked on issues such as agriculture, artificial intelligence, climate change, education, energy, financial systems, malnutrition, mental health, security, sustainable development, and youth issues. He is author of The Social Labs Revolution: A New Approach To Solving Our Most Complex Challenges (Berret-Koehler, 2014) and he is co-founder of 10 in 10, whose mission is to tackle ten global challenges in ten years.