Masterclass Part 4b: Communications Skills - Writing for a public audience

This interactive webinar will provide attendees with practical guidance and insights into how to communicate research findings with public audiences through social media, blogs and the media. Consisting of short seminars, exercises, and Q&As with experts in social media and the media, this seminar will enable attendees to frame their research for public audiences and leverage online tools for disseminating their written work.

This webinar will be chaired by Audrey Tan (Public Policy Engagement Facilitator, SLMS) and co-presented by Dr Annmarie Hanlon (Senior Lecturer - Digital Marketing and Social Media, Cranfield School of Management); TBC (UCL Media Relations); and Francesca Froy (Research Associate, UCL Institute for Innovation and Public Purpose).

Agenda

• 14:00 - 14:40 - Social media: Dr Annmarie Hanlon

• 14:40 - 14:45 - Break

• 14:45 - 15:30 - Media relations + exercise: TBC (UCL Media Relations)

• 15:30 - 15:45 - Blogs: TBC

• 15:45 - 16:00 - Case study and Q&A: Francesca Froy

This session follows on from the Communications Skills: Writing for a Public Audience seminar that is taking place 8th December 2020.

Please contact audrey.tan@ucl.ac.uk for queries.