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UCL’s brand refresh project update

23 April 2024

The discovery phase of the brand refresh project has finished, and a summary of this research is now online.

Am image showing UCL's Quad in the Summer during our annual summer celebration, with people relaxing on thw lawn in the foreground.

The brand refresh project is moving along at pace, and all the key takeaways from the surveys, focus groups and one-to-one interviews are now available to review.  

We will take this insight forward to shape and inform the next stage of our project, where we start to develop future concepts for our brand narrative and visual identity that will also form the foundations for UCL200 and our future campaign. We are currently seeking a new creative brand agency to help develop this work. 

It's important that our community is part of the conversation that will shape our future narrative and identity. During the summer and autumn, we will be inviting you to contribute via a series of workshops and meetings to explore potential concepts. 

Read our findings from the brand discovery insight 

To learn more about the UCL’s brand refresh project and review the indicative timeline, please visit Discovering and Developing our Brand.  

The UCL Knowledge: UCL's Brand

Logos, fonts, colours – where to start? Find out more with our quick guide to the UCL brand including resources, guidelines and where to get support to make sure your materials look and feel like they’re from UCL.