Entrepreneurship essentials for PhD students (SPERO Applied)

Overview

This three-day workshop will provide a practical introduction to entrepreneurship. You'll learn about business language and entrepreneurial thinking, and be encouraged to develop an entrepreneurial mind-set.

What to expect

During the workshop, you'll:

• learn about key concepts for early stage enterprise creation
• apply conceptual models/frameworks during short activities
• present your thinking and reflect on your work during the activities

The topics covered each day include:

• Day 1 - idea exploration and creation
• Day 2 - prototyping, testing and network-building
• Day 3 - sales, marketing and raising finance

Who it's for

This programme is open to UCL PhD students from any discipline who are curious about entrepreneurship and have had little-to-no previous business experience. 

You don't need to be an aspiring entrepreneur or already have a business idea.

What you'll learn

Topics covered by the course include:

• opportunity evaluation
• the anatomy of creating a business
• prototyping and testing ideas
• profiling and understanding customers
• intellectual property and protecting ideas
• sales, marketing and brand design
• building teams and networks
• raising funding and finance
• what investors look for in an early stage business
• preparing a pitch