Innovation & Enterprise


The impact of storytelling

Learn how to tell powerful stories to sell your business idea with this free 2-hour beginners’ workshop.


For: All students, staff and recent graduates who are new to social entrepreneurship
Location: UCL BaseKX, 103c Camley Street, London N1C 4PF 
Duration: 2 hours 
Format: Interactive workshop 

Book for 4pm, 28 May

What is storytelling?

Being able to tell a good story is essential in persuading people to buy what you are selling. You may be trying to persuade investors to invest in your business, customers to buy your product, or a company to hire you.

In this workshop you’ll learn how to effectively sell the ‘why’ of a given product, service or business by studying well-known examples. You’ll learn how to tell a brand story with a ‘heart over head’ approach that’s genuinely impactful.

Who it’s for

Entrepreneurship is for everyone. 

This workshop is for students, staff and recent graduates (within 3 years of graduating) who are new to entrepreneurship.

You don't need any business experience or a business idea to attend.

What you’ll learn

In this workshop you’ll study:

  • examples of successful brands and how they tell powerful stories through their associated value propositions
  • the importance of ‘mission’ and ‘why’ at the heart of any business

What to expect

This is an interactive, activity-based workshop held at BaseKX, UCL’s entrepreneurship hub in King’s Cross.

You’ll discuss well-recognised brands and advertisements, and what you can learn from their success to help you tell your business (idea) story more effectively.

About the tutor

Peter Ptashko is a social entrepreneur, funder and supporter of social entrepreneurs. He has over 15 years of experience working in the field of social enterprise globally. He launched his first venture in 2005, raising £25,000 in only 7 hours. Since then, he’s worked for UnLtd: the UK foundation for social entrepreneurs, supporting thousands of social entrepreneurs to start and grow their businesses.


If there is anything we can do to make this workshop more accessible for you, please let us know by emailing entrepreneurship@ucl.ac.uk

Dates and times

Book for:


UCL BaseKX, 103c Camley Street, London N1C 4PF

Filming and photography takes place at our events for promotional purposes. The photographs and recordings will appear on our website and social media channels. If you do not wish to be filmed or photographed, please let a member of staff know on arrival.

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UCL Innovation & Enterprise reserves the right to make changes to the programme, location and/or speakers without prior notice. Such alterations are occasionally necessary due to circumstances beyond our control.