CASA Working Paper 167

A Note on the Bass Model Applied to Retail Dynamics

There are two variants of the retail model which are usual considered as distinct alternatives. A model developed by Bass which is widely applied in the diffusion literature indicates how these two approaches might be fruitfully combined.

This working paper is available as a PDF. The file size is 61.0KB.

Authors: Alan Wilson

Publication Date: 6/7/2011

Download working paper No. 167.