Overview

This one-day online course for translators, translation students and researchers will give you a brief introduction to the main characteristics of transcreation.

You'll have the opportunity to practice it on real texts, translating texts from English into your language of choice. 

Course content and structure

The workshop will start with an introduction to the main characteristics of transcreation. You'll learn about the:

• definitions of transcreation
• nature of the texts it's used for and their purpose
• type of materials and the process involved

In the practical part of the workshop, you'll transcreate texts from a real-life situation, following clients' briefs and required formats. There will be a focus on the importance of identifying and properly conveying brand values and appropriate tone of voice, based on client and audience expectations.

Who this course is for

The course is open to freelance translators, and undergraduate or postgraduate translation students and researchers.

Cost and concessions

The fees are as follows: 

• UCL students and CenTraS alumni - £65
• UCL staff, academic visitors, and affiliates - £110
• Full rate - £145

Book a place

To book your place, please send your completed application form to Emmanouela Patiniotaki at selcs.centras-professional@ucl.ac.uk

Course team

Dr Mavis Ho

Mavis is a Lecturer in Translation and Interpreting Studies at the University of Edinburgh. She teaches most areas of translation and interpreting theories and methods with a specialisation in marketing transcreation. She’s also been a transcreator since 2018. Mavis is currently working on her monograph Appraisal and the Transcreation of Marketing: Persuasion in Chinese and English (provisional title). 

Course information last modified: 3 Apr 2023, 17:44