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Episode 15: Who enjoys shopping in IKEA? | Spring 2011 - Lunch Hour Lectures

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Episode 15 - Lunch Hour Lectures - Spring 2011

Who enjoys shopping in IKEA?

Professor Alan Penn will describe the way that architects use space to sell you things. He shows how space creates patterns of movement and this brings you in contact with goods. In IKEA though, the story gets more interesting, here the designers deliberately set out to confuse you and in this way draw you into buying things that were not on your shopping list.

Prof Alan Penn
UCL Bartlett School of Architecture
University College London

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