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The bias that makes us think we are special
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The bias that makes us think we are special
The bias that makes us think we are special
19 September 2019
Professor Tomas Chamorro Premuzic (UCL Psychology & Language Sciences) describes the bias that leads us to believe we are all exceptional and explains that companies exploit this tendency in their marketing of products.
Listen: BBC Radio 4’s ‘The Digital Human’ (from 8 mins 58 secs)
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