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Strength of conviction won’t help to persuade when people disagree

19 December 2019

How strong people’s convictions are may not make a difference to your opinion, as the brain’s sensitivity to the strength of people’s belief is reduced during disagreement, finds a new study co-authored by Professor Tali Sharot (UCL Experimental Psychology).

Read: The Conversation, More: Metro, Times (£), Business Times (Singapore)UCL News