UCL News


Herd mentality works best if you harness it

16 January 2018

Dr Joaquin Navajas and Dr Bahador Bahrami (UCL Institute of Cognitive Neuroscience) led a study finding that small group discussions improve on the wisdom of crowds, as brief discussions between five people generated more accurate answers than a poll of 5,000 people.  Read: Times (£) More: Daily Mail