UCL students help shape marketing strategy for innovative app

UCL students including Helen Crawford, Dr Yamina Bakiri, Yang Chen, Lawrence Edomwonyi-Otu, Dr Alex Moreau and Claudia Pittatore undertook market research with the UCL community on headphone use and hearing loss.

The students conducted qualitative and quantitative research using myUCL and university staff newsletter The Week@UCL, as well as their own social media networks and hosting focus groups to collect and analyse data from over 500 people.

Helen Crawford said, "It's really great to see the app website up and running now and to think that we have played a small part in HearAngel's journey to market. The experience has not only been really interesting but also provided me with some useful business skills, such as team work and project management."

Nicolás Ulloa Olguin, UCL Advances commended the students' dedication to the project. He said, "This was a great project from start to finish. The team was committed and delivered, and their client took an active role from the start, being open and sharing relevant information with the students. This is a great outcome, as the students have helped us in supporting a local small business, and HearAngel helped us providing a learning opportunity for the team."

Stephen Wheatley, LimitEar Ltd added, "We are delighted that UCL Advances allowed us to set up a student consultancy programme to help us understand the desirability of our consumer app HearAngel. The student consultancy team were most professional in their approach to the project and presented the results in a timely fashion. I am delighted to report that the results of the research were overwhelmingly positive and as a result we have moved on to the fundraising stage of the project."

If you would like to get involved in some of the consultancy projects run by UCL Advances please send your CV to businesssupport@ucl.ac.uk.

Useful Links

• UCL Advances Student Consultancy Projects
  
• HearAngel

Helen Crawford, 4 Year PhD Student in Clinical Neurosciences, UCL Institute of Neurology