Below are some of the most common cookies found on UCL's web sites. We are currently conducting an audit to compile a comprehensive list of cookies used across all sub-sites.
- Google Analytics
Most UCL web pages contain a Google Analytics tracking code to record anonymous information about the date and time of your visit, the type of browser you're using, your approximate geographic location and the URL of any page that led you to UCL's web site. That information is aggregated and used by UCL to identify usage trends on our site and to make decisions about which content or presentation styles are most effective.
You can find information about opting out of your browsing behaviour being shared with Google Analytics by visiting the Google Analytics Opt-out page.
- Google Tag Manager
- The UCL website uses re-targeting via programmatic marketing: this means that relevant adverts may be displayed to previous visitors of the UCL website when they visit other web pages. In order to do this, a cookie is saved to the visitors’ computers that will note that they have been to certain pages of the UCL website, which will then be used to serve adverts after the visit.
The following components of the UCL website have Remarketing enabled:
Some UCL sites contain a simple button/icon linked to their corresponding Facebook page, which does not set a cookie. However, other sites use Facebook features (such as the ‘Like’ button) which do store information which is retrieved and used by Facebook, such as your IP address, approximate location, your browser type, the URL you're visiting, whether you're logged into Facebook, and your Facebook user ID.
Facebook uses this information for a number of its own features and services, as well as measuring the effectiveness of advertising. For more information, see Facebook's Data Policy.
- Google Maps
SiteAnalyze is a web statistics service similar to Google Analytics. The SiteAnalyze cookie contains a random ID number used to recognise your browser when you view a page. The cookie stores no personally identifiable information and is used only for web analytics. The cookie is set to expire 1,000 days from the last date you visited the site.