UCL Grand Challenges


Global Health Film Screening: "Beyond the Cloud" - the story of electronic cigarettes

13 February 2017

The Grand Challenge of Global Health screens a documentary on e-cigarettes and meets the filmmakers

If you've not sure whether electronic cigarettes are a weapon in the battle against tobacco related ill health and death or a sneaky ploy by the tobacco industry, then come along to the Grand Challenge of Global Health/UCL Centre for Behaviour Change film screening of "Beyond the Cloud", a documentary on ecigs on Wednesday 22 March from 18.00-20.00.

Filmmakers Ghyslain Armand and Sébastien Duijndam made "Beyond the cloud" to tell the story of ecigs in both a scientific and political context. The filmmakers spoke to smokers, vapers, and international experts across the world including in France, the UK, Switzerland, Poland, the USA and China.

Professor Robert West of the UCL Centre for Behaviour Change is a Professor of Health Psychology and Director of Tobacco Studies whose research covers tobacco addiction and smoking cessation and has in recent years also addressed ecigs.

Come along to see the documentary, hear from the filmmakers and Professor West, and get a chance to ask questions about ecigs, tobacco, public health and public policy.

The screening will be followed by a drinks reception (soft drinks and popcorn) until 20.30.

The Beyond the Cloud film screening event is free of charge, but you must register in advance.