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Project Summary
The project developed and tested the feasibility of promoting physical activity among older adults through mobile voice messages in urban Bangladesh (Faridpur town). It built on earlier experiences of developing, implementing and evaluating an mHealth intervention (voice messages, dramas and songs) to promote physical activity in rural areas.
One-minute voice messages targeting older adults were developed through first conducting formative research to look at the needs of an urban population and how it differs to rural Bangladesh, and second applying behavioural theory to the messages. Twelve messages were developed, recorded and sent to 150 participants over 4 weeks.
The participants for feedback on the messages through surveys and interviews. We hope to use the messages in future projects to more rigorously test their effectiveness in changing behaviour.
Key Project Information
Dates: September 2018 – February 2019
Principal Investigator: Hannah Jennings
Partner: Diabetes Association Bangladesh
Location: Bangladesh
Funding: EPSRC
- Research Team
Dr Edward Fottrell
From the Diabetes Association Bangladesh:
Professor Kishwar Azad
Professor Azad Khan
Dr Abdul Kuddus
Mr Sanjit Kumar Shaha
Ms Kohenour Akter