Innovation & Enterprise


London Demo Day 2021

15 September 2021, 4:00 pm–8:00 pm

An entrepreneur talking to an audience

At this online event, international investors will hear pitches from leading student startups from UCL, King's College London, and Imperial College London. It's free and open to all.

This event is free.

Event Information

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UCL Innovation & Enterprise, King's20 Accelerator, and Imperial Enterprise Lab


At London Demo Day, entrepreneurs from UCL’s entrepreneurship hub BaseKX, King's20 Accelerator and Imperial Enterprise Lab will present their innovative startups to a group of international angels and investors.

Each university will nominate 5 student startups currently in the early growth stage and looking to raise between £100,000 and £1 million.

Startups will pitch to leading investors, partners and alumni, drawn from the collective communities of UCL, Imperial College London and King's College London.

Our keynote speaker will be UCL alumnus David Abrahamovitch, co-founder and CEO of Grind hospitality chain. Since opening their first café-bar in Shoreditch in 2011, Grind has grown to become a cult coffee brand with locations across London.

Watch our video about London Demo Day

YouTube Widget Placeholderhttps://www.youtube.com/watch?v=PZUr8FAl7Cc

What to expect

During the event, you'll hear pitches covering a diverse range of industries including healthcare technologies and social impact businesses.

After the pitches, founders and investors will be able to meet in small groups in an expo lounge.

One-minute pre-recorded videos by each of the startups will also be available to watch before, during and after the event.

Commenting on a previous London Demo Day, Anne Boden MBE, CEO and founder, Starling Bank said: “Entrepreneurship comes in all shapes and sizes. The wonderful thing about this event is it actually gives role models to people who perhaps would have a whole new career and whole new opportunities, if they only saw somebody who looks like them and sounds like them.”

Showcasing the best and brightest

While the pandemic has changed the world as we know it, all three universities have committed to showcasing the best and brightest of London’s entrepreneurial talent over the past year.

Uniquely, the 2021 Demo Day startups will demonstrate the resilience it takes to survive one of the most challenging years in startup history.

Jerry Allen, Director of Entrepreneurship, UCL Innovation & Enterprise, said: “In a post-COVID era, university student and graduate innovators are motivated by change, solving social and technical challenges and sustainability in all contexts. Their ideas are fundamentally about positively challenging systems and delivering long-standing change and impact.

“London Demo Day is a perfect example of deep collaboration created for a vibrant network of global investors, to bring new investment in innovation to London, UK and beyond.”


3:45pm - Online event platform opens 
4:00pm - Introductions and welcome by host Reya El-Salahi and Professor David Price, UCL Vice-Provost (Research, Innovation & Global Engagement)
4:10pm - Keynote speech by David Abrahamovitch, co-founder and CEO of Grind
4:30pm - Pitches (part 1) 
6:20pm - Break
6:25pm - Fireside chat with John Spindler, CEO of Capital Enterprise, and Marina Santilli, Associate Director at UCL Business
6:45pm - Pitches (part 2) 
7:25pm - Closing remarks
8pm - Online expo and networking open

Who it’s for

Anyone can attend this online event, including UCL, Imperial and King's students, alumni and staff and their collective investment communities.

Book your place

Registration for this even has closed.

Supporting a new generation of entrepreneurs at UCL

UCL Innovation & Enterprise supports students and graduates throughout their entrepreneurial journey. From the conception of an idea, through its validation as a business, and its incubation and acceleration.

Newly formed student and graduate businesses join UCL’s Hatchery incubation and acceleration programmes. They become residents at BaseKX, UCL’s entrepreneurship hub in King’s Cross, and members of our flourishing ecosystem.

Founders are assigned mentors and advisors to assist them on their journey. They also take part in an investment readiness programme.

In addition, UCL is a Startup and Innovator Visa endorser. This enables us to support founders in our ecosystem for longer.

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UCL Innovation & Enterprise reserves the right to make changes to the programme, location and/or speakers without prior notice. Such alterations are occasionally necessary due to circumstances beyond our control.