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Case Study: UCL Buildings and Bloomsbury

A location photography case study of UCL buildings, and out and about around Bloomsbury in London. Creative Services from UCL Educational Media.

Ginger Jules Cafe in Gordon Square Gardens, Bloomsbury London. A vibrant little Café serving homemade food.

UCL Buildings and Bloomsbury

UCL Educational Media brings to life images for the 'Home of Brave Thinkers'

In 2018 UCL launched a new brand positioning as the Home of Brave Thinkers. UCL Communications and Marketing were keen to see this new brand positioning brought to life.

We were commissioned by them to create a library of core UCL and Bloomsbury images for use on all the UCL websites. They asked for Images that were Modern, Fresh and High Energy. They wanted images that Combined the history and heritage of UCL and London and cutting-edge innovation. They were keen to get fresh perspectives on some of the more familiar parts of UCL – whether it is detail shots, interiors or angles. The images had to show a “Love Actually” version of London, they had to be colourful and have bright blue skies. They had to be Eclectic and reflective of our diversity. The brief also asked for red buses, black cabs, and red phone boxes to appear in the pictures whenever possible. 

What we did

Location Photography
Outdoor Photography
Building Photography

 

One of the Portico statues, and banners tied to the Wilkins building columns, welcome new students to UCL

One of the Portico statues, and banners tied to the Wilkins building columns, welcome new students to UCL.

 

The Little Green Hut café in Russell Square. One of the few surviving Victorian-era Cabmen's Shelters. Black Cabs, red busses and the UCL Institute of Education.

The Little Green Hut café in Russell Square. One of the few surviving Victorian-era Cabmen's Shelters. Black Cabs, red busses and the UCL Institute of Education can all be seen in the picture.

 

The Flaxman Gallery situated beneath the UCL Dome with students sitting

The Flaxman Gallery situated beneath the UCL Dome. A blend of old and new. It was opened to the public in November 1851. 39 of Flaxman’s plaster models are set into the walls and a full-scale model for St. Michael Overcoming Satan is in the centre. St Michael's glass pedestal was built in 2012.

 

Red Telephone Box in a leafy Brunswick Square

An iconic Red Telephone Box in London's leafy Brunswick Square.

 

UCL Engineering building main entrance signage. In the background the old classic street lighting, green trees and tall black gated entrance.

UCL Engineering. Where Brave thinkers come up with innovative solutions to world problems. A team of UCL engineers, UCLH clinicians and industry partners developed a breathing aid that can help keep COVID-19 patients out of intensive care.

 

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