Webinar: The Business of Industrial Transformation

Webinar: The Business of Industrial Transformation

Featuring Dr Samuel C. MacAulay and Dr Lena E. Bygballe and moderated by Prof Andrew Davies, the webinar will consider how the transformation of our industry impacts the way that we manage firms and deliver projects in construction. Dr Samuel C. MacAulay will first explore how the shift to the Industry 4.0 is generating new ways of creating and capturing value in construction. Dr Lena E. Bygballe will then address the gap between strategic intentions and change in practice in this sector.

Transforming value creation and capture in construction 

In markets like construction, it’s the ease of imitation that shapes the sustainability of your competitive advantage over rivals. Focusing on the way that fast, low-cost and high-fidelity simulation is opening up new ways of creating value, Dr MacAulay will consider how the shift to the Industry 4.0 might change the basis of competitive advantage. He will then illustrate how and why the traditional tools for preventing rivals from imitating value creating moves should be adapted.  

Transforming construction practice

Many predict that we will see a transformation of current business models in the architecture, engineering and construction (AEC) industry and consequent in construction practice. Dr Bygballe will argue that this transformation is likely to materialise in new ways of delivering projects, being collaborative, industrialised, and digital. She will provide some research insights into how organisations in the AEC industry might take a strategic and systemic approach to this transformation process. 

This event is the second of four international webinars from the Transforming Construction Network Plus (N+), which is part of the Transforming Construction Challenge. The N+ is funded by UK Research and Innovation through the Industrial Strategy Challenge Fund. The N+ unites construction’s academic and industrial communities to create a new research and knowledge base, dedicated to addressing the systemic problems holding back the sector.  

Registration for this webinar will close on Monday 21 October. 

Participants will have the opportunity to engage with the speakers at the end of the session. A recording of the talks and discussion from the webinar will be available to watch online after the live event.

Dr. Samuel C. MacAulay

Dr. Sam C. MacAulay is a Senior Lecturer at UTS Business School at the University of Technology Sydney and a Visiting Researcher at The Bartlett, University College London. His research explores how new products and services are created and how digitization is transforming the way businesses create and capture of value. This research has appeared in a wide variety of journals including MIT’s Sloan Management Review and the Project Management Journal. There are a wide range of organizations that have drawn on this knowledge to inform the management of innovation ranging from Crossrail, Thames Tideway, i3P and SydneyMetro, through to the Jacobs and Laing O’Rourke. 

Dr Lena E. Bygballe

Dr Lena E. Bygballe is an Associate Professor and Head of Centre for the Construction Industry in the Department of Strategy and Entrepreneurship at BI Norwegian Business School. Her research interests are within themes related to innovation processes and inter-organisational relationships in the construction sector. She has published in several construction and project management journals, including International Journal of Project Management, Project Management Journal, Construction Management and Economics, and Engineering, Construction, and Architectural Management. She has for several years worked closely with organisations in the Norwegian AEC industry in research projects and committee work, and been highly involved in the governmental initiated construction improvement program in Norway, Bygg21.

Prof Andrew Davies

Prof Andrew Davies is RM Phillips Freeman Chair and Professor of Innovation Management at Science Policy Research Unit, University of Sussex Business School. He is Honorary Professor in the Management of Projects in the School of Construction and Project Management, the Bartlett Faculty of the Built Environment, University College London. Andrew Davis is also Co-Investigator of the Transforming Construction Network Plus. His research focuses on the management of innovation in large, complex and high-risk projects and project-based firms. He is author of Projects: A Very Short Introduction, (Oxford University Press, forthcoming), The Business of Projects: Managing Innovation in Complex Products and Systems, Cambridge University Press (2005), co-authored with Michael Hobday, and The Business of Systems Integration, Oxford University Press (2003, 2005), co-edited with Andrea Prencipe and Michael Hobday. He has published in a range of leading management journals such as California Management Review, MIT Sloan Management Review, Research Policy, Organization Studies, Industrial Marketing Management, Industrial and Corporate Change, International Journal of Production and Operations Management and International Journal of Project Management. 

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