The Bartlett School of Architecture


The Hanged Man

Shodai Kayama


The Hanged Man by Shodai Kayama
We’re surrounded by a tumult of often chaotic information. In order to help us feel in control, brains radically simplify the world with narrative.

Will Storr, The Science of Storytelling

We have many opportunities to experience narratives in our everyday life. Our very human ability to connect cause and effect allows us to consider the stories behind events and experiences. As storytelling elements, animated daily objects can create compelling moments into daily scenarios. The Hanged Man brings to life clothing displayed in apparel shop windows – an interstitial space considered as a layer a retail brand’s story and the daily life of a shopper. 

As a robotic interface to animate retail clothing through interaction with people, The Hanged Man aims to attract people by moving and mimicking the observers. Employing the form of a clothes hanger into a computational interface to animate clothing, each brand can use the interface to animate and tell its own story. 

Image: Courtesy of Shodai Kayama