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UCL Information Services Division

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Best Practice

When presenting users with text, remember to use 'chunking' - this refers to giving users small amounts of text or 'chunks' which they can skim i.e. use:

  • Short paragraphs, with white space to separate them
  • Short text lines of text (10 - 12 words)
  • Clear visual hierarchies with related items grouped together i.e. use headings

Create a great website

Personas

Create simple 'Personas' to help you understand who your users really are

Search Engine Optimisation (SEO)

Accessibility