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Blue Badge app goes for No.1 in style stakes

10 September 2012

Blue Badge Style

Digital startup Blue Badge Style has launched an app following development support from UCL Advances.

The mobile app – jointly developed by UCL Advances and software development company Stuxbot – rates accessibility to London’s coolest venues, and has been launched to coincide with the Paralympics.

Free to download for the duration of the Paralympic Games, the app – aimed at people with mobility issues who nonetheless want to maintain a sense of style – uses geopositioning technology to identify the user’s location and rates the facilities of nearby bars, restaurants and entertainment facilities based on how accessible they are for those with mobility difficulties.

Help from UCL Advances in developing the app was originally offered at the recent UCL Mobile Academy course based on the promise that it would improve the lives of people with disabilities.

“Mobility, or the lack of it, doesn’t mean that I’ve lost my sense of style, but I do want to know what to expect before I arrive at a venue,” says Fiona Jarvis, founder of Blue Badge Style. “Our app means that people with limited mobility – and equally importantly, their friends – don’t have to be surprised or embarrassed by a lack of accessibility or facilities.”

“With this app you can easily see the best places near you, read our review, check the Blue Badge Style rating and get directions on how to get there. We’re also encouraging like-minded people to post their own reviews. We believe that decreased mobility need not stop you from enjoying a stylish life,” she added.

Timothy Barnes, Director of UCL Advances, is supportive of the concept.

“London is becoming a global centre for digital innovation and entrepreneurship,” he said. “UCL is leading the way in supporting that through initiatives like our Mobile Academy, establishing incubators and through the UCL DECIDE programme, digital start-ups have received the very best in support to bring their products to market.

“Blue Badge Style’s latest app is symbolic of London’s blossoming future as a centre of digital enterprise,” he added.