Assistant Professor at the Center for IT and Society, Department of Social Sciences and Humanities at IIIT-Delhi (Indraprastha Institute of Information Technology - Delhi). Ph.D. in Anthropology from University College London. Author of a monograph on 'Social Media in South India' (UCL Press) and co-author of a comparative book 'How the World Changed Social Media' (UCL Press). He is also a trained professional statistician and prior to his doctoral studies at UCL, held leadership positions at Walmart, USA.