BIX: Behavioural Insights Exchange

The Behavioural Insights Exchange (BIX) is an initiative allowing students to undertake a dedicated research project with an external organisation. These collaborations allow businesses to identify and answer pressing questions, using cutting-edge insights from behavioural science and highly skilled data analysis.

The UCL BIX programme enables organisations to work with our Masters students to help solve pressing issues with the application of behavioural science. To Master’s students within the Division of Psychology and Language Sciences, BIX offers out-of-lab, real-world research opportunities as well as the potential to collaborate with industry.
Industry partners will benefit directly from the outputs of a BIX project, which can fall into 3 main categories:

Systematic reviews/Insight reports
Analysis of existing data
Novel data collection

Benefits of BIX

Provides an easy way for companies, charities and government organisations to begin working with UCL
Access to cost effective cutting-edge research, and highly skilled data analysis
Integrates expertise from both the academic and non-academic worlds
Creates valuable partnerships in industry
Students help solve real-world problems
Achieves societal impact through interactions with industry

What our industry partners say

In 2020, Simply Business completed two projects with UCL students. The first looked at improving feedback-seeking behaviour, while the second sought to understand how insurance purchase behaviour can lead to great risk-taking.
Our partner from Simply Business said: “The students were highly motivated, self-directed (where expected), and also enjoyable to work with. Both the process and the outputs were informative for how we improve our business for both employees and customers.”