UCL Psychology and Language Sciences


Narrative Decision-Making

We aim to use a combination of methodologies to understand the role of narrative in managing emotion during decision-making. Using interview, experimental, algorithmic and ethnographic techniques we study the development, spread and changing attractiveness of economic and other narratives - for example concerning growth opportunities, risk threats, solutions to the Euro crisis, unemployment rates or climate change. We know little about the characteristics that make particular narratives attractive or otherwise or how some narratives spread and become viral phantastic object narratives, or not. Several projects are under development to pull together and advance knowledge in these areas.