The End of Social Media?

21 March 2022

By Meng Liang.

social media

Meng Liang has published “The end of social media? How data attraction model in the algorithmic media reshapes the attention economy”, in the journal Media Culture and Society. This article proposes the idea of the ‘data attraction model’ based on the investigation of the emergence of new forms of algorithmic production and distribution on Douyin. It argues that the data attraction model is characterised by an extreme logic of flexible accumulation, which is radically transforming the content production of participatory media in China.

Read full article here: https://journals.sagepub.com/doi/full/10.1177/01634437221077168