UCL AI spinout joins world’s largest advertising group

Satalia Ltd is a spinout from UCL Computer Science, founded by Dr Daniel Hulme in 2008, and a global leader in enterprise AI. It is one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever. It has strong expertise in combining machine learning and business optimisation, from supply chain logistics to human resources.

Professor David Price, UCL Vice-Provost (Research, Innovation & Global Engagement):

“Satalia’s acquisition by WPP demonstrates how UCL’s world-leading AI research and innovation is shaping the future of automation and machine intelligence, at the heart of a global city. This deal represents recognition of the leading nature of Satalia’s work and WPP’s global reach and resources can only amplify its impact.”

Read the UCL Satalia spinout story