VIRTUAL EVENT: Museums in the Virtual Age
30 October 2020, 5:00 pm–6:30 pm
This panel will explore various issues, viewing the rise of a 'virtual age' through the lens of museums and their responses.
This event is free.
UCL Joint Faculties Office
The rise of digital and internet technologies over the last 50 years have affected nearly all aspects of society, creating what can be called a 'virtual age'.
Museums have been significantly affected having to compete for viewer attention with phones, games and 'experience events'. This is a particular challenge when museums want to broaden their visitors beyond the traditional museum visitor (who tends to more highly formally educated and middle to upper class) with virtuality sometimes seen as an opportunity for museums to appeal to new sectors of society and sometimes seen as a threat to the 'in-person' experience museums have long been based on.
Responses have included: taking the museum online, creating virtual museums to be explored from anywhere connected to the internet; integrating digital technologies into museums through such things as apps, tablets in learning, digital studios; creating theme-park-like experiences and blockbuster events; and using digital technologies to alter and enhance exhibitions.
This panel will explore all these issues, viewing the rise of a 'virtual age' through the lens of museums and their responses.