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UCL Connect: How Building a Personal Brand Will Boost Your Professional Profile in 2024

18 June 2024, 12:30 pm–1:30 pm

A smiling woman is working on her laptop

This online talk delivered by UCL alumna Georgina Rutherford, will feature an audience Q&A

This event is free.

Event Information

Open to

All

Availability

Yes

Cost

Free

Organiser

Alumni Relations

How will you differentiate yourself from the rest? Enter the personal brand – a now integral part of business strategies for founders and professionals alike. In the age of social media (and more and more content), it has never been more important to share how you can provide unique value beyond your credentials. Join this online session with personal-branding expert Georgina Rutherford to find out how to build an impactful, durable, personal brand that will help you get ahead in your career (and beyond).

Please note all event times are BST.

About the Speaker

Georgina Rutherford

Co-founder at Personally

Picture of Georgina Rutherford, who will be delivering this talk

Georgina Rutherford is the founder of Personally, a personal branding agency that works with founders, CEOs and entrepreneurs to help them tell their stories and make business impact. 

In the early days of her social media career, Georgina was quick to realize the importance of founder stories in company marketing strategies. People buy from people, after all. With business owners having limited time and resources to dedicate to building audiences, Georgina saw an opportunity to launch Personally. They are a personal branding partner that combines strategy, social, and content to help ambitious individuals stand up and stand out.

Georgina leads a growing team that are continuing to break new ground as pioneers in the personal branding space. She is a keen speaker on popular culture, social media trends, the power of LinkedIn and more.

More about Georgina Rutherford