Discoveries Discovery 1 Social media is not making us more individualistic Discovery 2 For some people social media does not detract from education – it is education. Discovery 3 There are many different genres of selfie. Discovery 4 Equality online doesn't mean equality offline. Discovery 5 It's the people who use social media who create it, not the developers of platforms. Discovery 6 Public social media is conservative. Discovery 7 We used to just talk now we talk photos Discovery 8 Social media is not making the world more homogenous Discovery 9 Social media promotes social commerce not all commerce. Discovery 10 Social media has created new spaces for groups between the public and private. Discovery 11 People feel social media is now somewhere they live as well as a means for communication. Discovery 12 Social media can have a profound impact on gender relations sometimes through using fake accounts. Discovery 13 Each social media platform only makes sense in relation to alternative platforms and the media. Discovery 14 Memes have become the moral police of online life. Discovery 15 We tend to assume social media is a threat to privacy but sometimes is can increase privacy.