INSTG073 - Advanced Trade Publishing

This module allows students to explore the world of trade publishing in detail, with an added emphasis on leadership and entrepreneurship. It will include a close look at genre publishing, regional and international contexts, and the challenges of both niche and mass-market publishing.

Learning Outcomes:  By the end of this module, students will have a knowledge and understanding of:

  • leadership and entrepreneurial contexts of trade publishing, and be encouraged to pursue future careers at senior level
  • genre publishing, and an awareness and understanding of the challenges this creates
  • the challenges of regional and international publishing
  • the challenges of niche and mass-market publishing enterprises

Assessment: Business plan/ strategy document for future of  a genre (3000 words or equivalent)

Optional module for: MA Publishing

Pre-requisites: Students must be registered on the MA Publishing programme

Timetable: Thursday 10.00- 13.00, term 2.

Core Reading

Guthrie, Richard. Publishing: Principles and Practice. (Sage, 2011).

Smith, Kelvin.The Publishing Business: From p-books to e-books. (AVA Publishing, 2012).

Students must also keep up to date with current publishing news by reading the following online resources regularly:



Book Brunch:


Publishers Weekly:
Digital Book World: 

Further information for students currently taking this module

Page last modified on 17 dec 13 15:28