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Digital and Social Media for Small Businesses

Publication date: Feb 10, 2014 2:46:25 PM

Start: Mar 25, 2014 9:30:00 AM
End: Mar 25, 2014 4:30:00 PM

Location: IDEALondon, 69 Wilson Street, London EC2A 2BB

Course Outline

This one-day workshop will ensure that your business has the insight and knowledge to successfully utilize the various digital and social media tools available.


The course will start by running through the basic principles of the web by highlighting best practice procedures. The pleather of tools available will then be assed as you decide which solutions are most suited for your business.

The tools reviewed and evaluated will range from email marketing and social media management tools to analytic platforms and collaborative services.

The course will conclude by exploring how to promote your business (digital PR) and how to get people talking about it.

Most of the tools highlighted in the course are free or in a low-price bracket. Bringing your own laptop (or failing a laptop a tablet / iPad) is highly recommended.

Data Protection: The information provided by you will be held on a database by UCL Advances. You may be contacted about other UCL Advances or UCL activities in the future. By submitting this information you agree that your details may be used for this purpose.

UCL Students - Please contact Fiona Bell (fiona.bell@ucl.ac.uk) to get your Event Discount Code, BEFORE booking