UCL entrepreneur rows across Lake Kariba in fundraising trip

12 August 2014

James Cook, the entrepreneur behind Bentham 3D – the innovative cycle helmet company backed by UCL Advances – is attempting a 250km non-stop row across the world’s largest man-made lake, Lake Kariba, on the border of Zambia and Zimbabwe.

Jamie Cook, Bentham 3D

The Moon Row – named after the light a so-called ‘super-moon’ will provide for part of the row – will see James cross the lake and traverse part of the Lower Zambezi river. James isjoining eleven other rowers from the UK and Zambia in triple-sculling boats who will swap over regularly to ensure they are moving continuously throughout day and night.

Following the part of the row over Lake Kariba, it will continue along the Lower Zambezi for a further 250km through the Lower Zambezi Game Reserve, until they hope to reach the border with Mozambique of 17th August.

As well as studying Mechanical Engineering at UCL, James rows for the university and has started his own company, Bentham 3D, to boot, which aims to develop and produce a revolutionary new type of cycle helmet.

“There are a lot of parallels between rowing and entrepreneurship,” says Director of UCL Advances, Tim Barnes. “Rowing at a high level means exceptional time management, goal setting and being a bit of a perfectionist – all essential if you want to set up your own business!

“We wish James every success with his journey.”

For further information and to make a donation visit: www.karibamoonrow.com