Name
Marketing - Promotional activities (Media literacy)
Topic
Advertising message
Learning time
45 minutes
Designed time
45 minutes
Size of class
28
Description
Focal point of the lesson is how consumers interpret various advertising messages. The goal is to put students in the role of consumers, and show them how advertising affects their lives and consumers` decisions. Also, students will be able to develop advertising messages for different products.
Mode of delivery
No mode selected
Aims
Students will explain main features of an attractive advertising message.
Outcomes
Knowledge, Application, Affective learning outcomes, Application
Editor
magdalena.vojak
Edit
Evocation
13 minutes)
  • Collaborate
    3
    28
    5
    Students are divided in 5 groups with post-it papers in different colours: yellow, green, blue, pink, purple. Every group gets a picture of a person without persons name. The goal is to describe that person only by looking at the picture. Students should discuss and write down who they think this person is, how old is she, where does she work, what are her/his interests... The first group (yellow) gets a picture of Malala The second group (green) gets a picture of Amancio Ortega The third group (blue) gets a picture of Ruth Wilson The fourth group (pink) gets a picture of Charlize Theron The fifth group (purple) gets a picture of Shia Labeouf Groups have 3 minutes to complete that activity.
  • Discuss
    10
    28
    1
    While the students are discussing what they think about the persons on the pictures, teacher should glue 5 A4 papers in different colours on the school board in a way that the letters are facing the board, and the back of the paper is facing students. Every paper contains information about the persons student have been discussing about. Yellow paper contains info about Malala, green about Amanzio Ortega, blue about Ruth Wilson, pink about Charlize Theron and purple about Shia Labeouf. The teacher calls for one student from the yellow group, a student shows the picture of Malala and explains to the class how his group has described her. After his presentation of the person, the teacher takes the yellow paper from the board, and shows the students real information about Malala. The teacher discusses with the class the differences between the yellow group description and the real information on Malala. The teacher should repeat the process with all 5 groups. The goal is to awaken to the fact that not everything that we see in the media is real or true, and that the first impression is not always the reflection of reality.
Notes:
Resources linked: 0
Understanding
19 minutes)
  • Read Watch Listen
    4
    2
    Students should read the definition of the advertising message from their textbook, and write it down in their notebooks. Then the teacher shows the students two YouTube video- ads for Coca Cola and Fanta.
  • Discuss
    5
    28
    0
    The teacher opens a discussion asking the class these questions: 1. If you had to make a decision on purchasing a drink based on these two ads, would you buy Fanta or Cola? 2. Which ad did you like more and why? 3. What elements should a good advertising message have?
  • Investigate
    10
    28
    0
    Students have to read the characteristics that every advertising message should have, presented with the AIDA formula (A - Attention I - Interest D - Desire A - Action), and describe them in their notebooks on the Cola or the Fanta ad example.
Notes:
Resources linked: 0
Reflection
13 minutes)
  • Produce
    13
    28
    0
    Students are working in the same 5 groups again. Every group has a task to choose one product that they know and to design (describe) a new advertising message for that product by considering AIDA formula. For this task groups have 8 minutes. Every group has one minute to present their ad design to the rest of the class.
Notes:
Resources linked: 0

Learning Experience

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Social learning graph will not display correctly, because one or more learning types do not have group size set.