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Put me in the story!

04 June 2018, 12:30 pm–2:00 pm

UCL Festival of Culture 2018 logo

Event Information

Open to

All

Organiser

Catherine Thomson

Location

Wilkins Building, UCL
Gower Street
London
WC1E 6BT
United Kingdom

The popularity and growth in sales of personalised products have soared in recent years. The dramatic rise in digital book reading across the world, along with increased urbanization, globalization and multiculturalism, have led to a particularly heightened commercial interest in personalised products for young children.

This talk focuses on personalized books and personalised digital reading. We'll draw on research with personalised books in UK primary schools to consider the ways in which digital personalization affects children's reading experience and their learning.

About the speaker

Dr Natalia Kucirkova is Senior Research Associate in the Department of Learning and Leadership at UCL Institute of Education. She was awarded an ESRC Future Leaders grant in 2017 for her project on personalisation within children's digital books.

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