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From the Archive to the Brand: myths of a welfare state art school in the neoliberal university

Annie Davey

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The research looks at the ways in which institutional memory of a welfare state art school is mobilised and persists within a neoliberal education economy. It examines the role of the welfare state in facilitating certain values of fine art education, bound up with notions of failure, risk taking and 'not knowing', and considers the ethics of maintaining these values unexamined within radically different socio-economic conditions today.

Central to this research is an examination of the intersection of mythology and branding as forms of narrative that both seduce and conceal. It uses practice to inhabit the representation of fine art education and to develop counter narratives that play out the tensions between an imagined art school and its present iterations.

Primary Supervisor: Claire Robins