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Why We Post is a global anthropological research project on the uses and consequences of social media.
Our discoveries
Discovery 1
Social media is not making us more individualistic.
Discovery 4
Equality online doesn't mean equality offline.
Discovery 12
Social media, and sometimes fake accounts, can have a profound impact on gender relations.
Research sites
9 anthropologists spent 15 months living in 9 communities around the world, researching the role of social media in people's everyday lives.
Explore a fieldsite by clicking on the map.
Read our free books
Download the books from UCL Press
We are releasing 11 free open access volumes of ethnographic research based on the project. For an overview, take a look at the comparative book 'How the World Changed Social Media'.
Online course
The Anthropology of Social Media is a free five-week online course based on the research.
The next run of the course starts 16th October 2017 on FutureLearn. Certificate available!
Take the course in Chinese, Portuguese, Tamil, Hindi, Spanish, Italian, or Turkish on UCLeXtend.
Access any time.
Blog
Read our latest ideas on the blog.
See you later, from the Why We Post team
Friday, 28 April 2017
Talking to the BBC about social media in China
Tuesday, 14 March 2017
Visualising Facebook by Daniel Miller and Jolynna Sinanan
Tuesday, 07 March 2017