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Why We Post
Why We Post is a global anthropological research project on the uses and consequences of social media.
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Our Discoveries
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Discovery 1Social media is not making us more individualistic. | Discovery 2Social media does not detract from education - it is education. | Discovery 3There are many different genres of selfie. |
Research Sites
9 anthropologists spent 15 months living in 9 communities around the world, researching the role of social media in people's everyday lives.
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Read our free books
Download the books from UCL Press
We are releasing 11 free open access volumes of ethnographic research based on the project. For an overview, take a look at the comparative book 'How the World Changed Social Media'.
Online courses
Take the course in Chinese, Portuguese, Tamil, Hindi, Spanish, Italian, or Turkish on UCLeXtend.
Access any time.
The Anthropology of Social Media is a free five-week online course based on the research.
The next run of the course starts 16th October 2017 on FutureLearn. Certificate available!
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